Casio G-Shock watches.
In 1983, the first G-SHOCK has been marketed under the product name “DW-5000C.” Since than, more than 30 versions of the G-SHOCK have appeared on the market like the low temperature the models, the highly resistant to dirt and mud model, the versions that incorporate temperature sensors, pressure sensors and other support elements, such a diver watch and much more editions.
“The watches are thin and fragile” - which was the common sense and G-shock wanted to challenge them. In 1981, the project team had the idea of “Triple Ten” - it means to build a clock that has last 10 years of life, water resistance up to 10 atmosphere, and still bear the shock when he fell to the ground from 10 meters. Design project team “difficult” by Mr. Nikaido. These illustrations are the last sketch of model No. 5000 decided through intensive brain storming in the planning stage. Revealing how the team has convinced high quality. To develop a watch to bear the shock of the drop caused by gravity - which is their concept. The product name “G-SHOCK” fully reflects the concept.
The title of the “G” means - The impact of the drop can be more serious blow to humans. The power can be vary strong as it was scattered by the folded position of the person who receives it. However, the energy of the fall was not dispersed and can damage the final energy. “The resolution of the damaging energy” is the concept of “G”. “G” has the ability. It doesn’t mean that “G” is unbreakable regardless of the place and height it would be dropped, but “G” will work as long as the owner lives. That is the “G”.
